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The Inspirational Women of SW1: Mireia Llusia-Lindh

Founder of DeMellier London
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You studied business and originally worked as a management consultant. How and why did you make the transition to fashion?

My background was in business. I did an MBA at Harvard Business School and worked as a management consultant for Bain & Company in London, advising large corporations (from energy to luxury and private equity) on strategy issues. So very different. But I have always had a passion for design and had thought about launching DeMellier for a while as I could never find the perfect bag; one that would combine beautiful designs and of the highest quality, but would also be practical, attainable and socially conscious. So when I had my first daughter, I decided to take the plunge and start DeMellier.

What’s the most important thing you’ve learned in your career?

To be happy you need to embrace change and evolve, and what you are passionate about when you are 23 might be different to what you want to do when you are 40.

What is your proudest professional achievement?

There are many milestones that are very important to me, I believe life is a marathon and not a sprint, so for me it’s the cumulative effect of the journey to date.

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If you could give a piece of advice to your 16-year-old self, what would it be?

Your hard work and determination will take you far and you have an exciting journey ahead, so make sure you enjoy the ride!

What women do you look up to or have inspired you?

My mother, my daughters, my friends, the women I work with. I find them all inspiring in different ways.

The DeMellier Studio-Store is based in Victoria. What do you like about the area and where do you like to go?

I love that it is very central and very well connected in terms of transport. We are also on the edge between Belgravia and Victoria so I like the combination of the village feel of Belgravia and the vibrancy of Victoria. My favorite places for a quick lunch are Baker & Spice on Elizabeth Street, La Bottega on Eccleston Street and Itsu on the other side of Victoria.

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