Creative Director at Peggy Porschen Cakes
How did you get into cake decorating? Did you always want to start your own business?
Baking was my passion as a young teenager but in my heart I always knew I wanted to become a 'cake designer’. To my delight I discovered the art of 'British Sugar Craft' while working as an air steward, a job which took me on regular trips to London. Soon after, I quit my job and the rest is history. I never looked back and feel truly blessed that I was able to follow my calling.
I went on to complete Le Cordon Bleu’s ‘The Grand Diploma of Cuisine & Patisserie’ in 1999, and I was lucky enough to hold a number of prestigious pastry chef positions in London before ultimately fulfilling my ambition of launching my bespoke cake company in 2003; Peggy Porschen Cakes. We are a hands-on British company that not only reflects my life-long love of baking, but also celebrates beautiful craftsmanship, inspired by romance, fashion and femininity.
What’s the most important thing you’ve learned in your career?
My brand naturally evolved to appeal to a high-end market and my goal was to become one of the best cake and sugar artists in the UK. However, I also came to understand that running a business at such a high-end level was very dependent on my personal time and couldn’t be up-scaled very easily. When I thought about my future and starting a family, I quickly realised that as a brand I needed to become more accessible to a wider audience.
What’s your proudest professional achievement?
There have been so many over the years! Most recently, I am immensely proud of the success of our seasonal collections and installations at our Parlour in Belgravia. We have won ‘Fans’ Favourite’ at the Belgravia in Bloom awards for the last two years running, and have just been named in British Vogue and the Evening Standard as one of the most Instagrammable cafes in London.
If you could give a piece of advice to your 16-year-old self, what would it be?
To be brave and not be afraid to make mistakes. Being able to make a living out of a passion is a true blessing.
What women do you look up to or have inspired you?
My mum and my grandma have both been hugely influential in inspiring my love for fine food and exquisite flavours. My childhood in Germany was always filled with the scent of baked treats! My mum has always been the most perfect home maker and hostess, with very high standards when it comes to styling and execution. Family events and seasonal celebrations were always the highlight of the year and planned to perfection with a huge amount of love for the details. This is absolutely where my passion and attention-to-detail comes from.
You’ve been in your shop in Ebury Place since 2010. What do you like about the area and where do you like to go?
We have a fantastic corner spot on Elizabeth and Ebury Street and we attract a lot of attention with our fairytale pink exterior and floral arch displays. There is a fantastic sense of community among the retailers and it’s a wonderful place to visit to discover hidden luxuries. I highly recommend our neighbours Papouelli for gorgeous children’s shoes and Jo Loves for beautiful fragrances.