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Purple Tuesday

In the run-up to Christmas, Victoria will be turning purple in support of accessible shopping in the UK


Did you know that nearly one in five people in the UK has a disability or impairment? Their collective spending power – known as the ‘Purple Pound’ – is worth £249 billion to the UK economy.

However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to spend money online and in-store, and enjoy a drink or meal out.

Purple Tuesday was set up to highlight the issues surrounding accessible shopping, and encourages High Street shops and department stores to host in-store events and implement long-term changes. The ultimate goal is not just to make shopping an easier experience for people with disabilities but to also introduce schemes such as ‘quiet hours’ for people with sensory issues and make marketing and product photography more inclusive.

The next Purple Tuesday is on 13th November, when SW1 will take part in this fantastic initiative. For more information, visit