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Top of the chocs: celebrating World Chocolate Day with R Chocolate London

Saturday 7 July is dedicated to everyone's favourite sweet treat – so we had a word with Belgravia’s finest chocolate boutique on trends, trade secrets and the tastiest way to save the elephants

In a nutshell, what is the concept of R Chocolate?

R Chocolate London is setting its sights on becoming the finest chocolatier in the UK. Sir Evelyn de Rothschild’s chocolate boutique has taken inspiration from some of the world’s most luxurious and exclusive products from across the globe. The concept was born when businessman Ben Elliot was approached by Sir Evelyn to work alongside him and help bring his childhood dream of having a chocolate brand to life.

What is so special about chocolate, in particular?

It is a treat, a love and a passion and something that everyone will draw on from their childhood. We aim to bring those memories back to life in the present day.

What’s the secret to a really good bar of chocolate?

Naturally it’s the memorable taste, and not tiring of continually searching to perfect and enhance our flavours. Enjoying high quality chocolate is an experience like no other. As a nation, we now have a better understanding of the benefits of chocolate, as well as distinguishing the complexities of the quality and flavours we love so much. To appreciate the true taste of chocolate, you should also take into consideration the appearance and the smell as well as the flavour.

Are you noticing any trends in the industry?

Floral, herbal and healthy seem to be the key trends at the moment. Our dark chocolate praline is vegan-friendly and dairy-free and we have noticed lots of interest in our sugar-free chocolate bar, which is available in dark as well as milk chocolate.

What are your thoughts on combining chocolate with savoury ingredients? 

Historically cocoa has always been added to savoury foods – its versatility is inspiring. The combination can be complementary and can bring out the true flavour of certain food types. Food pairing with chocolate works exceptionally well and should certainly be utilised more.

What are your best sellers at R Chocolate?

Our award-winning dark sea salt caramel chocolate is always a popular favourite as well as our sea salt caramel elephants. For every one of these products sold, we donate 10% of the proceeds to the Elephant Family charity, which is helping to protect Asian elephants and their habitat through conservation, so you canidulge in the world's finest chocolate, guilt-free.

Finally, if you had to pick a favourite R Chocolate product what would it be?

Our Memory Lane Collection. Here we have introduced classic chocolate bars reimagined using the finest ingredients, enrobed in organic chocolate. We have the Bullion Bar consisting of traditional all-butter shortbread topped with sea salt caramel and covered in chocolate, and the Coconut Bar with white chocolate and toasted coconut ganache coated in our house dark or milk chocolate.


R Chocolate London, 198 Ebury St, SW1W 8UN;